Think about a story you love—a documentary, a podcast episode, a novel. What about that story makes it stay with you? Chances are it moved you to feel something.
A brand story contains many of the same elements that draw you into your favorite book or film. And it’s a story that serves a similar purpose. It has characters (you, your customers), a conflict (personal or customer pain point), rising action (your journey to solve that problem), and a climax (the launch!). Most importantly, it leaves the reader or viewer with a feeling.
A brand story contains many of the same elements that draw you into your favorite book or film
or film -Krishna
A brand story contains many of the same elements that draw you into your favorite book or film. And it’s a story that serves a similar purpose. It has characters (you, your customers), a conflict (personal or customer pain point), rising action (your journey to solve that problem), and a climax (the launch!). Most importantly, it leaves the reader or viewer with a feeling.
A brand story contains many of the same elements that draw you into your favorite book or film. And it’s a story that serves a similar purpose. It has characters (you, your customers), a conflict (personal or customer pain point), rising action (your journey to solve that problem), and a climax (the launch!). Most importantly, it leaves the reader or viewer with a feeling.